Discover the Sustainable Alaska Pollock Behind McDonald's Iconic Filet-O-Fish Sandwich

The Filet-O-Fish sandwich from McDonald's has become a beloved menu item for many, even for those who don't consider themselves fans of fish sandwiches. Its simplicity, composed of a crispy piece of flaky white fish, cheese, and a bun , makes it a delectable choice for many customers.

The Fish Behind the Filet-O-Fish

Curiosity about the type of fish used in the Filet-O-Fish sandwich is common among customers. Fortunately, McDonald's is proud to reveal that they source sustainable fish, specifically one of Alaska's most abundant varieties—Alaska Pollock. The fish for the Filet-O-Fish is wild-caught, rather than farm-raised, ensuring both sustainability and a population that is not at risk of overfishing, along with minimal bycatch. This commitment to responsible fishing practices is a testament to the efforts made by McDonald's to provide customers with a product that is both delicious and environmentally friendly.

The Evolution of the Sandwich

The Filet-O-Fish has an interesting history. Initially intended to be made with halibut, the sandwich transitioned to using cod for approximately 50 years before the current choice of Alaska Pollock. This shift not only reflects a dedication to sustainability but also introduces customers to a fish that is both environmentally responsible and nutritious.

Sustainability on a Grand Scale

With annual sales exceeding 300 million Filet-O-Fish sandwiches, McDonald's commitment to using sustainable fish holds significant importance. In 2013, the company began displaying the iconic blue fish of the Marine Stewardship Council, becoming the only national restaurant in the U.S. to carry this distinction. This recognition underscores McDonald's dedication to sustainable fishing practices, ensuring that customers can enjoy their sandwiches with the knowledge that they are supporting responsible sourcing.

The Birth of the Filet-O-Fish

The Filet-O-Fish sandwich originated from the innovative thinking of franchise owner Lou Groen. Recognizing the need for a meat-free alternative to cater to Cincinnati's Catholic population during Lent, Groen devised the sandwich. Its success extended beyond the intended period, leading to a transformative impact on his franchise, allowing him to expand to 43 more restaurants.

The Flavor and Nutritional Appeal of Alaska Pollock

Alaska Pollock not only fulfills sustainability requirements but is also celebrated for its mild flavor, flaky texture, and numerous nutritional benefits. Rich in omega-3 fatty acids and frozen while still at sea, Alaska Pollock offers consumers a remarkably fresh and nutritious option. Furthermore, its popularity extends beyond McDonald's, as it is one of the most sought-after types of fish in the U.S., often featured in various culinary creations, including the delectable Alaska pollock gratin.