Amid war, Ukrainian women seek emotional support in beauty rituals

On a recent day, in a vibrant Ukrainian beauty salon, a scene unfolded that starkly contrasted the tensions of the outside world. Viktoria Gulieva, a 30-year-old beautician, with her white Pomeranian perched on her lap, was seated in a striking hot-pink armchair, her fashion choices reflecting a sense of individuality and style. She wore a denim tube dress over her pregnant belly, and her dark hair was stylishly slicked back in a tight bun. As the salon worker skillfully painted pale pink polish onto her toenails, separated by heart-shaped foam separators, Ms. Gulieva shared the emotional weight behind this seemingly superficial act.

"We do our nails because this is like emotional support for us. We do something to feel better," said Ms. Gulieva. The weight of the ongoing war in Ukraine has kept many on an emotional edge, making these beauty rituals a source of solace and distraction. In a time when the very fate of Ukraine hangs in the balance, with Russia's aggressive actions and ongoing conflict, the importance of these rituals has become even more pronounced. While the external world wrestles with uncertainty, for many women, paying attention to their appearance through such rituals serves as an anchor in their daily lives, providing both solace and a sense of normalcy amidst the chaos.