Apple Announces Exciting Week Ahead: New Macs and Firmware Updates Unveiling on October 28

Starting from October 28, 2024, Apple has scheduled a week full of significant announcements, with a strong focus on unveiling new Mac models. The company's senior vice president of worldwide marketing, Greg Joswiak, hinted at the upcoming revelations in a post on social media, generating considerable anticipation among tech enthusiasts.

Apple teases new Macs in a 'week of announcements'

Apple is expected to introduce desktop Macs and MacBooks powered by the highly anticipated M4 chipsets, marking the first upgrade to its device lineup in over a year. This announcement comes on the heels of the successful launch of M3-powered laptops and the debut of the M4 chip in an iPad Pro earlier this year. Additionally, the company is rumored to unveil M4-powered iMacs, 14-inch and 16-inch MacBook Pros, and a redesigned Mac mini ahead of the crucial holiday shopping season, defying previously set timelines for early 2025.

However, the upcoming week is not solely dedicated to hardware announcements; Apple is also poised to release significant updates across its iPhone, iPad, and Mac firmware, unveiling new Apple Intelligence features to enhance the user experience. The company has also recently launched its latest iPad Mini, further diversifying its product offerings.