
Biden Makes Direct Plea to Latino Voters and Trump Vies for Support in Phoenix
Biden appeals to Latinos, emphasizing differences from Trump. Despite support decline, his campaign targets Latino voters with ad buy. Trump continues Hispanic engagement.

President Joe Biden made a direct plea to Latino voters during the launch of his campaign's Latino voter outreach organization at El Portal, a Mexican restaurant in Phoenix. He emphasized the importance of Latino voters and their contribution to his victory over Donald Trump in the previous election.
Contrasting Campaigns: Biden vs. Trump
President Biden underscored the differences between his candidacy and that of former President Donald Trump during an interview with Univision radio. He highlighted Trump's disparaging statements about Latinos, aiming to appeal to Latino voters who traditionally lean towards Democrats.
Republican Strategy for Latino Support
Despite traditionally leaning towards Democrats, Republicans have made inroads in gaining the Latino vote, particularly in South Texas and South Florida. Former President Trump and the Republican Party aim to capitalize on the entrepreneurial spirit of Hispanic voters, leveraging concerns about the economy, crime, and immigration.
Decline in Biden's Support among Hispanic Voters
While President Biden continues to hold the majority of support from Latino voters, his backing has decreased. According to a CBS News poll in late February, his support among Hispanic voters has dropped by 12 points since 2020, marking the steepest decline among the surveyed groups. Additionally, 46% of Hispanic voters reported worsened financial circumstances during Biden's tenure.
Biden Campaign's Latino Voter Outreach Efforts
President Biden's campaign launched "Latinos con Biden-Harris" in battleground states, aiming to mobilize and train Latino supporters while promoting the administration's economic progress. The campaign also introduced targeted ads in English, Spanish and "Spanglish," discussing crucial issues such as abortion and efforts to lower prescription drug prices.
Trump Campaign's Engagement with Hispanic Voters
While trailing in cash on hand compared to the Biden campaign, the Trump campaign and Republican National Committee continue to engage with Hispanic media outlets. They have designated Hispanic communications directors and surrogates who regularly address targeted audiences on local and Spanish TV.
Factors Influencing Undecided Latino Voters
Undecided Latino voters in Arizona express concerns about the candidates' immigration stances and proposals. Factors such as President Biden's advanced age and nostalgia for the economy during Trump's tenure also weigh in on their decision-making process.
Key Issues for Latino Voters
Immigration policies, candidates' age, and economic nostalgia are pivotal issues influencing Latino voters' decisions in the upcoming election. The contrast between Biden and Trump's approach to engaging with the Latino community underscores the significance of this voting bloc in shaping the political landscape.
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