Elon Musk's Right-Wing Image Impacting Tesla's Sales Among Liberal Customers, Analysts Say

Over the years, Elon Musk, the CEO of Tesla, has become synonymous with the company he leads. Known for his outspoken views on social media, his increasingly right-wing stance has not gone unnoticed. However, this shift in public persona seems to be impacting Tesla's sales, particularly among liberal and left-leaning customers.

Political Fallout

Data suggests that liberal and left-leaning customers, who are more inclined to purchase electric vehicles, are showing reluctance towards Tesla due to Musk's political views. Many analysts and respondents to a questionnaire on The New York Times website have cited this as a contributing factor to their changing perceptions of the brand.

Quality Concerns

Furthermore, Musk's image as an erratic and impulsive manager appears to have affected the public's perception of Tesla's vehicles. This has led to apprehensions about the quality of the cars, potentially resulting in the recent decline in Tesla's sales.

On a financial front, Tesla reported a 4.8% decrease in global sales in the second quarter compared to the previous year. This follows an 8.5% drop in the first quarter, indicating a downward trend in sales performance.