eToro Explores Augmented Reality and Voice Interaction for its Retail Trading App

The online brokerage firm eToro is looking into bringing its retail trading app to virtual and augmented reality headsets from Apple and Meta, according to CEO Yoni Assia. eToro is considering launching on Apple Vision Pro and Meta Quest, a rare move for a financial firm. The company is prioritizing artificial intelligence, voice interactions, and augmented and virtual reality for its app, with plans to integrate these features by 2024. While financial companies have been hesitant to embrace virtual reality due to technical limitations and unproven utility, eToro is experimenting with the potential of augmented reality and artificial intelligence to enhance the trading and investing experience for its users. CEO Yoni Assia expressed optimism about the future potential of these technologies in the trading and investing world.