Exclusive Interview with Apple Executives Reveals Strategic Approach to Semiconductor Development

Recently, a visit was made to Apple's Silicon Valley headquarters by a prominent news outlet. The purpose was to gain insight into the company's cutting-edge chip development facilities. During the visit, a rare opportunity was granted to engage in a conversation with Johny Srouji, the senior vice president of hardware technologies, and John Ternus, who holds the position of senior vice president of hardware engineering. The focus of the discussion revolved around Apple's foray into the intricate realm of customized semiconductor production, a domain also being explored by major players such as Amazon, Google, Microsoft, and Tesla. In contrast to conventional chip manufacturers like Nvidia and Intel, Apple's focus remains internal, with an emphasis on product refinement. This approach affords the company the flexibility to optimize and leverage a scalable architecture for diverse products. The interview delved into various topics including the integration of AI, the latest A17 Pro chip, and the collaborative efforts with Taiwan Semiconductor Manufacturing Company. For an in-depth view, the complete interview is available for viewing.