Fox Cities See Record $763 Million in Tourism Spending in 2024

In the heart of Wisconsin, the Fox Cities region is experiencing a period of remarkable economic growth, with tourism playing a pivotal role. Recent data released by the Wisconsin Department of Tourism reveals that visitor spending in Outagamie County surged to $763 million in 2024, marking a 5.3% increase from the previous year. This robust performance reflects the region's appeal as a destination for leisure and business travelers, contributing significantly to the overall Fox Cities economy.

The Thriving Fox Cities Economy: Fueled by Record Tourism Spending

The economic impact of tourism extends far beyond mere spending figures. The influx of visitors supports 5,832 jobs in Outagamie County, generating $48.6 million in state and local taxes. These funds are essential for supporting vital public services and infrastructure projects, further strengthening the community's economic foundation.

At the state level, Wisconsin tourism achieved record-breaking milestones in 2024. With a total economic impact of $25.8 billion, tourism contributed an impressive 3.3% to the state's overall economy. This surge in visitor spending reflects the diverse attractions and experiences that Wisconsin offers, from its stunning natural landscapes to its vibrant cities and cultural events.

A Confluence of Factors Driving Tourism Growth

The Fox Cities' success in attracting tourists can be attributed to a confluence of factors. The region boasts a range of attractions, including world-class theaters, museums, parks, and outdoor recreation opportunities. Moreover, the vibrant downtown areas offer a variety of dining, shopping, and entertainment options, catering to a wide range of interests.

Furthermore, the Fox Cities are strategically located within easy reach of major metropolitan areas, making them an attractive destination for both day trips and extended vacations. The region's excellent transportation infrastructure and accessibility contribute to its appeal as a tourist-friendly destination.

The growing popularity of tourism spending in the Fox Cities is evident in the increasing number of visitors from across the state, nation, and even internationally. Travelers are drawn to the region's unique blend of cultural attractions, natural beauty, and warm hospitality.