Gen Z Grapples with the Decline of Flirting in the Digital Age

In today's digital age, the dating scene for Gen Z individuals has taken an interesting turn. With the rise of dating apps and the challenges posed by social anxiety and online fatigue, many young people are finding it increasingly difficult to form authentic connections with potential partners in person.

The Decline of Flirting

Nikki Sanjongco, a 24-year-old resident of Los Angeles, is among the many Gen Zers who are skeptical about the effectiveness of dating apps. She laments the decline of traditional flirting, stating that it has become less common for people to engage in this social ritual. Instead, she notes that individuals often opt to connect through social media platforms like Instagram, bypassing the art of face-to-face interaction.

The Impact of Dating Apps

Benjamin Camras, a prominent figure in the realm of flirting and dating, has observed a "love-hate relationship" with dating apps among his primarily Gen Z audience. He points out that while many individuals are eager to escape the superficial connections fostered by these apps, they also feel compelled to remain active on them as a means of meeting new people.

The Influence of the Pandemic

Maxine Williams, the founder of We Met IRL, a singles events group, highlights the impact of the pandemic on Gen Z's ability to engage in traditional flirting and dating. She notes that the combination of lockdowns and a reliance on online interactions has hindered many young people from developing the necessary social skills for in-person interactions.

Despite these challenges, there is a noticeable shift among young individuals towards seeking in-person experiences to meet potential partners. Events platforms such as Eventbrite have reported a significant increase in searches for real-life events, indicating a growing openness among Gen Z to attend social gatherings alone.

Overcoming the Fear of Rejection

Williams also points to the emergence of "rejection therapy" on platforms like TikTok, where young people purposefully put themselves in situations that may result in rejection. By facing this fear, they aim to desensitize themselves to the potential sting of rejection and become more confident in pursuing romantic interests.

Redefining Flirting

Camras emphasizes the importance of detaching from expectations when flirting and suggests that it should ultimately be a fun and lighthearted exchange. He views flirting as an act of service, aimed at sharing positive energy and bringing a smile to someone's face, regardless of the outcome.