Harris Highlights Economy and Abortion Rights in Targeted Ads Ahead of Election Day

In the last stretch before the highly anticipated 2024 Presidential Election, Vice President Kamala Harris is making a strong push on two crucial issues: the economy and abortion rights. With the election day fast approaching, Harris is using her closing message to focus on these key areas in a bid to sway voters in her favor.

One of the two new advertisements that are set to air this week in the seven battleground states features a direct-to-camera appearance by Harris. In the ad, titled "Lists," Harris addresses viewers and makes a bold claim about former President Donald Trump. She asserts that if reelected, Trump will be more concerned with his "enemies list" than with the needs of the American people. This direct approach highlights Harris's intention to position herself as a candidate focused on the welfare of the citizens.

Focus on Economic Proposals

In the "Lists" ad, Kamala Harris outlines some of her key economic proposals aimed at alleviating the financial burden on everyday Americans. She emphasizes the need for a federal ban on price gouging and presents incentives to make housing more affordable. These proposals are presented as tangible solutions to the economic challenges faced by the populace, showcasing Harris's commitment to addressing the most pressing issues.

The ads will be broadcasted on both cable and broadcast television, reaching a wide audience across the battleground states. The push forms part of the Harris campaign's substantial $370 million ad buy, which commenced on Labor Day and will continue until the election day. This significant investment underscores the campaign's determination to make a lasting impression on voters ahead of the crucial election.

Polling Trends on Economic Issues

Kamala Harris's decision to emphasize the economy in her final campaign ads is not without merit, especially in light of recent polling trends. An October CBS News poll showed a significant uptick in support for Harris's economic policies, with a 5-point gain from August in terms of voters believing her policies would result in improved financial prospects. This shift in sentiment suggests a growing resonance with Harris's economic agenda, making it a strategic focal point for her campaign as the election date approaches.

Addressing Abortion Rights

Beyond economic issues, the second campaign ad, titled "Punishment," delves into the contentious topic of abortion rights. The ad draws on a 2016 interview clip of Donald Trump, in which he advocated for "some form of punishment" for women who undergo abortions. The ad aims to highlight the potential consequences of Trump's stance on this sensitive issue, framing it as a matter of personal agency and choice for women.

The "Punishment" ad features testimonials from women who have experienced the challenges surrounding abortion access, particularly in light of the recent Dobbs decision. This approach personalizes the issue and presents it as one that directly impacts the lives of women, potentially resonating strongly with female and younger voters, who have been a pivotal demographic in the 2024 election.

Trump's Position on Abortion

Donald Trump's position on abortion has been marked by inconsistency, as he has suggested that the issue should be left to the states to decide. He has also attempted to downplay the significance of abortion as an election issue, suggesting that voters are more concerned with immigration and the economy. Trump's remarks, including his statement that he would "protect the women of our country… whether the women like it or not," have drawn criticism as being dismissive of women's agency and choices. In response, Kamala Harris labeled Trump's comments as "very offensive," asserting that they reflect a broader pattern of attitudes that undermine women's rights and autonomy.

Targeted Advertising Strategy

To maximize the impact of their campaign ads, Kamala Harris's team is employing a targeted advertising strategy. The "Punishment" ad will be strategically placed during broadcast shows and on cable networks that predominantly appeal to female audiences, including popular programs like "Grey's Anatomy," "The View," and networks such as Bravo, Hallmark, HGTV, and TLC. On the other hand, the "Lists" ad aims to reach a politically diverse viewership during high-profile shows with substantial audiences, such as "Shark Tank," "Jeopardy," and "Wheel of Fortune."