Iconic Bay & Goodman Pizza Expands to Victor NY After Brief Stop in Rochester

After a significant relocation, Bay & Goodman Pizza, a beloved Rochester establishment, is branching out to the suburbs, marking a new chapter in its storied history.

Founded in 1955 by Josephine and Alfonse Salvaggio, Bay & Goodman Pizza has been an integral part of the Rochester community for decades. Despite a brief period of closure in the spring of 2022, the business is now set to begin a new venture in the suburb of Victor, NY.

Led by current owner Larry Piccarreto, the decision to expand to Victor was motivated in part by the desire to keep the business within the family. The move to the suburb represents a strategic shift that aligns with the evolving needs of the pizzeria’s customer base.

Strategic relocation

The relocation to Victor, NY signifies a calculated strategic move for Bay & Goodman Pizza. The new location, situated at 6548 Anthony Drive, presents a prime opportunity to tap into a thriving market outside of the bustling city center.

With the impending opening in Victor, Bay & Goodman Pizza is gearing up to welcome customers from the local community. The hours of operation have been meticulously planned to ensure accessibility, with the Victor location set to open from 11 a.m. to 8 p.m. on Tuesday through Thursday, 11 a.m. to 10 p.m. on Friday and Saturday, and 1 p.m. to 7 p.m. on Sunday. Notably, the establishment will be closed on Mondays.

Furthermore, while the core pizza offerings will remain unchanged, Piccarreto revealed that the overall menu has undergone subtle refinements. New additions, such as the bacon smashburger and a selection of chicken sandwiches, have been introduced to cater to varied palates. Meanwhile, the popular salads will continue to be a staple, alongside the newly added wraps.

Prospects in Victor, NY

Reflecting on the strategic decision to establish a presence in Victor, NY, Piccarreto expressed optimism about the growth potential in the area. The shift to this suburb marks a strategic response to the evolving demographic and economic landscape, with a focus on catering to the expanding population and rising household incomes.

Between 2010 and 2020, Victor's population experienced a notable growth of over 11%, reaching 15,860 residents. This demographic trend is indicative of the expanding consumer base that Bay & Goodman Pizza seeks to engage. Moreover, with the median household income in 2020 recorded at $110,395, the suburb presents substantial opportunities for a thriving business like Bay & Goodman Pizza.

City comeback and future plans

Looking ahead, Bay & Goodman Pizza is not only focused on its expansion into the suburbs but also has its sights set on a city comeback. Plans are already in motion for a potential return to the city of Rochester, with a prospective new location in the works. While details about the specific address are yet to be unveiled, the pizzeria anticipates making a reentry into the city, potentially in the North Winton Village area, by the upcoming Christmas season.

The revitalization of Bay & Goodman Pizza is emblematic of its enduring legacy and adaptive spirit. As it embarks on this new phase of expansion and innovation, the establishment remains committed to serving its loyal patrons while embracing new opportunities in Victor, NY and beyond.