President Biden's call to halt "Shrinkflation" amid concerns over rising consumer prices

On a recent Super Bowl Sunday, President Joe Biden addressed the issue of "shrinkflation" by calling on snack companies to cease shrinking the size of their products while maintaining or increasing their prices, a move that has been well received by consumers. 

Reasons for the call

Biden's public stand against this practice comes as the White House is striving to gain traction with independent voters ahead of the upcoming elections, amid concerns over rising consumer prices. The call to action was echoed by former presidential candidate Andrew Yang, who emphasized the potential impact of such a message on corporate practices. This move underscores the Biden administration's efforts to align with the concerns of the average consumer.