Anheuser-Busch Inbev, the brewing giant, has experienced negative repercussions from a recent marketing campaign involving Bud Light and social media influencer Dylan Mulvaney. The company reported a 10.5% decline in U.S. revenue for the April-to-June quarter, primarily attributed to a decrease in Bud Light sales. Bud Light has relinquished its position as America's top-selling beer, slipping to second place behind Modelo Especial. The promotion faced backlash, with calls for a boycott from conservatives and supporters of Mulvaney criticizing the brand's lack of support. Despite this setback, Anheuser-Busch surpassed Wall Street expectations, with overall revenue increasing by 7.2% in Q2. In: Reaction.