The Biden Campaign's Unconventional Move to TikTok

TikTok and the Biden Campaign

Despite the controversy surrounding TikTok's Chinese-based ownership and security concerns raised by policymakers, the Biden campaign has made an unexpected entrance into the platform.

Debut on TikTok

In an attempt to connect with younger voters, Biden-Harris HQ debuted on TikTok during the Super Bowl, featuring President Joe Biden answering lighthearted football-themed questions.

Strategic Move

The decision to engage with the popular social media platform underscores the campaign's efforts to reach a demographic vital to the Democratic Party’s base, where President Biden has faced challenges in gaining traction.

Security Measures

Notably, the campaign plans to implement advanced security measures around the app, acknowledging the existing concerns.

Moreover, while the majority of states have banned TikTok on government devices, the platform remains highly popular among Americans under 30, with Pew Research Center reporting that 63 percent of teens use TikTok.

Shift in Strategy

The Biden campaign's foray into TikTok marks a departure from its 2020 approach, where it relied on influencers to convey its message on the platform.

Impact on Engagement

As the Biden campaign navigates this new social media terrain, it remains to be seen how this unconventional move will impact its engagement with younger voters.