Trump rebrands cryptocurrency platform DeFiant as World Liberty Financial

Donald Trump, the Republican presidential nominee, is actively promoting the "World Liberty Financial" crypto platform on his social media channels. This platform is said to be a rebranding of "The DeFiant Ones". The news of this rebranding has set the cryptocurrency world abuzz as Trump lays out his vision for making the United States the "crypto capital" of the world.

Trump's Vision for Cryptocurrency

In a recent post to his 90 million followers on X media, Trump shared a video in which he outlines his plan to make the United States the globally recognized "crypto capital". During the video, he expressed concerns about external forces that he believes want to undermine the business potential of cryptocurrency in the United States. While he did not specify who these forces were, he made it clear that he intends to protect the growth and development of the cryptocurrency sector in the nation.

Trump's post also included a tag to a verified X account named "World Liberty Fi" or "WLFI", which has amassed over 20,000 followers since it started posting on August 22. The account's limited posts have nonetheless created a sense of curiosity among its followers, hinting at a significant development in the realm of cryptocurrency.

The Involvement of Trump's Family

Notably, the crypto project has garnered the involvement of Trump's sons, Donald Trump Jr. and Eric Trump. Eric Trump took to social media to express his excitement about the launch of "World Liberty Fi", emphasizing that it heralds "a new era in finance".

As of Thursday morning, the accompanying "World Liberty Financial" channel on Telegram has seen a surge in subscribers, boasting over 52,000, indicating a growing interest in the platform.

Trump's Crypto Ventures

The promotion of the World Liberty Financial crypto platform follows closely on the heels of Trump's launch of a new round of non-fungible tokens (NFTs). It is worth noting that both the crypto platform and the NFTs are private enterprise ventures by the Trump family and are not officially associated with his presidential campaign. However, the two endeavors are intertwined with Trump's political brand and are strategically marketed to his supporters, creating a synergy between his political aspirations and business interests.

Trump's Foray into the Crypto Space

Trump's foray into the supports and expands the reach of his political brand. As a result, it is no surprise that these private crypto enterprises present a dual opportunity for the nominee: to captivate the crypto voting and to generate financial profits.

Positioning himself as the pro-crypto candidate, Trump has gained traction among crypto supporters and investors, culminating in a reported total of $25 million raised from crypto-related donations.

While the specific details) are still yet to debut, both Trump's sons, Eric and Donald Trump Jr., have offered different perspectives on the functionalities that the digital bank plans to provide to users. Donald Trump Jr. expressed the family's intention to create a crypto platform that would challenge the conventional banking system, citing the appeal of "decentralized finance" to individuals who feel marginalized by traditional financial institutions.

As the crypto landscape continues to evolve, Trump and his family are actively positioning themselves as pivotal players in this burgeoning industry, sparking curiosity and excitement among their supporters and the broader public.