Trump's Unconventional Campaign: From Bibles to Sneakers, a Look at His Branded Ventures

Donald Trump's Diversified Business Ventures

As Donald Trump vies for the presidency against Joe Biden, he has extended his business interests into a wide array of products, creating a unique blend of entrepreneurial activity and political campaigning.

Unprecedented Combination

According to Harvard Law School Professor Lawrence Lessig, Trump's level of business engagement during a presidential campaign is unprecedented. While it is not uncommon for candidates to engage in such activities, Trump's extensive history with branded goods sets him apart from the norm.

No Precedent for Private Benefit

Brendan Fischer, deputy executive director of Documented, highlighted the novelty of a presidential candidate promoting an assortment of goods for private gain. Despite potential implications for a typical candidate, Trump's pre-political business dealings make his case unique.

A New Launch: The $60 Bible

Trump recently introduced a $60 Bible featuring the nation's founding documents and lyrics from the song "God Bless the U.S.A." by country star Lee Greenwood. Notably, Trump has partnered with Greenwood to promote this high-priced holy book, integrating his campaign message into the promotion as well.

Business Linkages

The website selling these Bibles is not directly affiliated with Trump's campaign but utilizes Trump's name, image, and likeness under a paid license from CIC Ventures LLC. Financial disclosures reveal that Trump holds significant positions within CIC Ventures, and the company has been a source of substantial income for him.

Ethical and Strategic Considerations

Lessig emphasized that Trump's business activities do not appear to violate campaign ethics or financial regulations. However, he acknowledged potential strategic and branding implications, similar to those associated with any political speech.

Diversification: From Sneakers to Perfume

Aside from the Bible, Trump has also ventured into the realm of footwear, launching his own line of tennis shoes at a sneaker convention. These "Trump Sneakers" are priced between $199 and $399, featuring references to his presidency. Additionally, Trump offers "Victory47" cologne and perfume, both priced at $99, further expanding his branded product line.

Blurred Lines

Trump's appearance at the sneaker convention exemplified the increasing convergence of campaign messaging and commercial enterprise. The use of his name and trademarks in the marketing of these products further underscores the intertwining of his business and political endeavors.

Challenges and Legal Battles

While Trump faces a fundraising deficit compared to his political rival, Joe Biden, he contemplates injecting personal funds into the campaign. However, he is also grappling with substantial legal challenges, including a pending multimillion-dollar appeal bond and a series of criminal charges in various courts.