Voto Latino Foundation launches Vota con Ganas campaign

The Voto Latino Foundation is set to launch a significant initiative, “Vota con Ganas” or "Vote with Enthusiasm", aimed at mobilizing Latino voters in the upcoming election. With a budget of $5 million, the initiative will kick off on Wednesday and will include voter-registration drives, workshops, a social media campaign, and public service announcement-style videos featuring Latino celebrities and influencers.

Star-Studded Support

Among the celebrities supporting the initiative are America Ferrera, Gina Torres, Gabriel Luna, Jessica Alba, Wilmer Valderrama, DannyLux, and Xochitl Gomez. These celebrities will work alongside the 300 partner organizations and businesses, including the National Football League, Sony Music, and Universal Music, to amplify the ads and online content. Additionally, Voto Latino chapters on 100 college campuses will contribute to the campaign's outreach.

María Teresa Kumar, co-founder and president of the Voto Latino Foundation, emphasized that this push is not just a call to action but a movement to harness the power of the Latino community.

Aiming for Active Participation

The aim of the “Vote with Enthusiasm” initiative is to engage the Latino community and encourage active participation in the forthcoming election, showcasing the impact their votes can make.