
Olympic Pin Trading Resurges at 2024 Paris Games, Gathering Athletes, Fans, and Celebrities
Pin trading at the 2024 Paris Olympics is a major hit, involving athletes, fans, and even big names like Serena Williams.

Olympic pin trading has seen a tremendous resurgence at the 2024 Paris Games, becoming more popular than ever. The long-standing tradition, often dubbed the "unofficial sport of the Olympics," revolves around the exchange and collection of official country pins, as well as pins from media networks, host cities, and sponsors. Notably, this year's standout is the USA gymnast Simone Biles, who has introduced her own personal pin, featuring a small gold heart with her signature inside.
The Social Media Impact
The fervor for pin trading has spilled over to social media, with athletes and fans alike sharing their experiences and collections. The hashtag #pintrading has garnered almost 17,000 posts on TikTok, underscoring the significant online presence of this beloved tradition. Tanya Ollick, an avid Olympics fan from the U.S., has been actively participating, showcasing her array of pins for trading outside the athletes' village in anticipation of the Paris 2024 Olympic Games.
Celebrity Participation
Renowned figures in the sports world, such as Serena Williams, have also joined in on the pin trading excitement. In a video shared on the official Olympics Instagram account, Williams referred to herself as a "first-class pin collector," tracing her pin trading journey back to the 2000 Sydney Games. The involvement of such high-profile individuals has added a new level of glamour to the tradition, further fueling its resurgence.
The Allure of Pin Trading
Pin trading is not limited to athletes; spectators, journalists, and Olympic officials are active participants in this engaging pastime. The International Association of Olympic Collectors (AICO) and the U.S.-based collector group Olympin, with its 500 members from over 30 nations, attest to the widespread appeal of pin trading. Enthusiasts are drawn to the thrill of tracking down rare pins and the opportunity to connect with like-minded individuals from around the globe.
Historical Significance
While the current resurgence of pin trading has been a prominent feature of the 2024 Paris Games, its roots can be traced back to the 1896 Olympic Games in Athens, Greece. What initially began as a means to identify athletes and media with cardboard pins has evolved into a cherished tradition of exchanging and collecting pins, with the materials advancing to more durable enamel over time. The allure of pin trading lies not only in the tangible nature of the pins but also in the stories and connections they represent.
The Future of Pin Trading
The reinvigoration of pin trading at the 2024 Paris Games has positioned it as a standout cultural phenomenon. As the Games continue to unfold, the fervent participation and enthusiastic engagement with pin trading serve as a testament to its enduring appeal. The tradition's ability to evolve with the times, as seen through its integration with social media, ensures that it will continue to captivate audiences for years to come.
The resurgence of Olympic pin trading at the 2024 Paris Games has breathed new life into this time-honored tradition, captivating a global audience and uniting individuals through the spirit of collectivity and sportsmanship.
Share news