TikTok's Spring Pitch to Marketers Amid Legal Challenges Draws Major Advertisers' Attention

On Thursday night, hundreds of advertisers, including major brands such as L’Oreal and Victoria’s Secret, gathered in the Lower East Side for TikTok's annual spring pitch to marketers.

TikTok's Response to the Recent Law

Following President Biden's signing of a law requiring TikTok to be sold from its Chinese parent company within a week, the company's president of global business solutions, Blake Chandlee, addressed the attendees. He expressed gratitude for the advertisers' support and trust and stated that the company would challenge the law in court, deeming it unconstitutional. Mr. Chandlee assured the audience that they were not backing down and believed that they would ultimately prevail.

During the approximately 45-minute presentation, held in a large gallery adorned with the fuchsia and light blue lights of TikTok’s logo, the focus was primarily on the usual business matters. Despite the recent legal developments, it was evident that the concerns of Madison Avenue regarding marketing strategies and consumer engagement differed significantly from those of Washington, where TikTok is viewed as a national security risk.