Designer Brings Viral Olympic Village Chocolate Muffins to NYC After Swimmer's Love for Them

What lengths would you go to for a delectable chocolate muffin? This question became a fervent pursuit for Kelin Carolyn Zhang, an independent designer, after witnessing the Norwegian swimmer Henrik Christiansen express his adoration for the chocolate muffins served in the Olympic Village through a series of TikTok posts. Over the course of a few weeks, Zhang took it upon herself to bring these viral chocolate muffins to New York City for a pop-up event. 

The Viral Muffin Sensation 

Henrik Christiansen, a Norwegian swimmer, became the unlikely ambassador of a chocolate muffin phenomenon when he began posting about his fervent love for the chocolate muffins available in the Olympic Village. His exuberance captivated not only fellow athletes but also the online community, leading to a wave of interest in the mysterious baked goods. The viral nature of Christiansen's posts caught the attention of fellow Olympic stars, including "Pommel horse guy" Stephen Nedoroscik and track and field gold medalist Gabby Thomas, who chimed in with their own endorsements of the coveted treats. 

A Determined Designer 

Amid the online buzz surrounding the chocolate muffins, independent designer Kelin Carolyn Zhang found herself intrigued by the commotion. Not one to shy away from a challenge, she embarked on a mission to satiate the cravings of chocolate muffin enthusiasts in New York City. Zhang's journey commenced with detective work as she delved into identifying the creator of the muffins. Her efforts led her to Coup de pates, the French supplier behind the delectable treats. 

From France to New York 

In a whirlwind of activity, Zhang undertook the complex task of facilitating the shipment of muffins from France to the United States. This endeavor involved navigating logistical hurdles, securing customs and FDA approval, and ensuring the muffins would arrive in pristine condition. Despite the challenges, including a last-minute switch to a larger refrigerated truck and finding appropriate storage, Zhang remained resolute and solution-oriented throughout the process.

A Partnership with Isshiki Matcha

Zhang's quest took an exciting turn when she connected with Angel Zheng, the owner of Isshiki Matcha, a New York City cafe specializing in premium matcha and matcha beverages. Zheng, known for her willingness to take on bold culinary collaborations, agreed to host the pop-up event, promising a unique experience for the eager New Yorkers awaiting the viral chocolate muffins.

The Sweet Success of the Pop-Up Event

On August 17, the highly anticipated pop-up event unfolded at Isshiki Matcha, drawing lines of enthusiastic New Yorkers eager to indulge in the chocolate muffins that had captured the hearts of Olympic athletes. Priced at $10 each, the muffins sold out rapidly, with patrons also opting to purchase matcha beverages alongside their treats. Despite facing scrutiny for the hype surrounding the muffins, Zhang defended the spirited endeavor, emphasizing how it allowed fans of the Olympics to feel connected to the event from afar. 

Reflection and Future Endeavors 

As Zhang savored the experience of bringing the viral chocolate muffins to life in New York City, she remained open to the prospect of importing another batch for the eager populace. However, her reflections on the adventure went beyond the mere act of selling baked goods. Her mantra of having fun and embracing a sense of silliness resonated deeply, serving as a reminder of the joy found in unconventional pursuits.