Netflix in Negotiations to Exclusively Stream NFL's Christmas Games in 2024

In a surprising turn of events, it seems that the NFL is in advanced negotiations with Netflix to exclusively stream two of its biggest Christmas games this year. This move comes as the league continues to explore new avenues to reach a wider audience and adapt to the changing landscape of media consumption.

Despite Christmas falling on a Wednesday in 2024, an unconventional day for NFL games, the league has announced its plans to hold two games on December 25th. This unexpected scheduling decision has piqued the interest of fans and industry insiders alike, as it sets the stage for a unique holiday viewing experience.

Netflix Emerges as Front-Runner

According to reports, Netflix is currently leading the race to secure the rights to stream these highly anticipated Christmas matchups. However, both parties are still navigating through final negotiations and clearing remaining hurdles before an official deal is reached.

The possibility of a groundbreaking partnership between the NFL and Netflix was hinted at by former NFL MVP Boomer Esiason during his WFAN radio show. This speculation has only added to the growing excitement surrounding the potential collaboration.

Shift in Strategy

The NFL's decision to put the Christmas games up for bid marks a strategic shift from the previous season, where traditional networks such as CBS, Fox, and ABC aired the holiday games. This move signals the league's willingness to embrace innovative streaming platforms and adapt to evolving viewer preferences.

Netflix's increasing involvement in NFL content has been evident over the past year, with the streaming giant not only producing the "Quarterback" series but also live streaming the highly-anticipated roast of Tom Brady. This expansion of NFL-related content underscores the platform's commitment to providing diverse and engaging sports entertainment.

Diversified Streaming Landscape

If the negotiations prove successful, Netflix will join a select group of streaming services that have secured exclusive NFL game rights. Peacock, ESPN+, and Amazon are among the other platforms that will exclusively broadcast games in the upcoming season, further diversifying the streaming landscape.